National and global campaigns
Global brands need to make a big impact across every advertising touch point
Roxy and Quiksilver
Directing a campaign shoot means considering every size, from banner ads, portrait posters, and smartphones
Specsavers brand curation
A simple shape – like one of the ellipses that makes up the Specsavers logo, can have infinite uses if handled carefully. This initial proposal became the cornerstone of the brand’s visual tone for years. The work below was able to encompass the really cool designer vibe, down to the high-impact sales lead work.
Guernsey Pool
I approached the owner of Guernsey Pool with a suggestion that I could help revitalise the sport in the island with some advertising – no charge. The offer was gratefully received, which spurred the formation of the Guernsey Pool Association and the subsequent elevation to the UK league via Ultimate Pool UK.
This started as brand creation, but turned into a campaign, with social media, display, print and press releases.
