Guernsey Pool Association

Guernsey has long punched above its weight in the game of pool internationally but the local scene had waned since its glory days, and with a newly formed committee, came the need to rebrand

Brand creation

Using a chalk mark on the cloth gave me the flexibility to create bespoke designs for each of the multiple events the club offers throughout the calendar year.

I designed for Facebook and print and for NSM digital jukeboxes, which are featured below.

If you play pool – you’ll get it. When a match ends in a tie, the winner is decided by placing 6 reds on the table. Whoever clears the table the quickest, wins. It was the first use of the chalk mark

Guernsey v Jersey.

The winner of the interinsular heads off to the mainland to compete

Once the brand was established in people’s minds, the chalk mark could be dropped in favour of something more specific

But it made a return for the biggest tournament of the year